THE STORY IN YOUR CUP

Premium First FlushA closer look at your tea.

Discover the flavour and leaves in your tea, then meet Guricha and the people who blend it.

YOUR TEA

Find the tea in your hands

Choose your package to discover its flavour and the leaves inside.

Choose your package above to read about its flavour and leaves.

HekihoLoose leaf · 70g

The flavour

Spring-picked first-flush tea for everyday moments.

The leaves behind the flavour

First-flush tea from Shizuoka, Kagoshima and Miyazaki, including Yabukita, Saemidori and Yutaka Midori.

Yabukita contributes fragrance, Saemidori adds umami and green colour, and Yutaka Midori brings body and mellowness. Their qualities are balanced through blending and deep steaming.

What makes this tea Guricha? How to brew
HekisuiLoose leaf · 70g

The flavour

Mellow umami with a clean, refreshing finish.

The leaves behind the flavour

First-flush tea from Shizuoka, Kagoshima and Miyazaki, including Yabukita, Saemidori and Yutaka Midori.

Yabukita contributes fragrance, Saemidori adds umami and green colour, and Yutaka Midori brings body and mellowness. Their qualities are balanced through blending and deep steaming.

What makes this tea Guricha? How to brew
HekikoLoose leaf · 70g

The flavour

A fresh aroma and a light, delicate finish.

The leaves behind the flavour

First-flush tea from Shizuoka, Kagoshima and Miyazaki, including Yabukita, Saemidori and Yutaka Midori.

Yabukita contributes fragrance, Saemidori adds umami and green colour, and Yutaka Midori brings body and mellowness. Their qualities are balanced through blending and deep steaming.

What makes this tea Guricha? How to brew
HekihoTea bags · 60g / approx. 15 bags

The flavour

Spring-picked first-flush tea for everyday moments.

The leaves behind the flavour

First-flush tea from Shizuoka, Kagoshima and Miyazaki, including Yabukita, Saemidori and Yutaka Midori.

Yabukita contributes fragrance, Saemidori adds umami and green colour, and Yutaka Midori brings body and mellowness. Their qualities are balanced through blending and deep steaming.

What makes this tea Guricha? About this tea-bag filter How to brew
HekisuiTea bags · 60g / approx. 15 bags

The flavour

Mellow umami with a clean, refreshing finish.

The leaves behind the flavour

First-flush tea from Shizuoka, Kagoshima and Miyazaki, including Yabukita, Saemidori and Yutaka Midori.

Yabukita contributes fragrance, Saemidori adds umami and green colour, and Yutaka Midori brings body and mellowness. Their qualities are balanced through blending and deep steaming.

What makes this tea Guricha? About this tea-bag filter How to brew
Shared characteristics of this range

01 / YOUR TEA

What does it taste like?

A balance of umami and aroma, created with shade-grown and open-field leaves. Discover the individual character of Hekiho, Hekisui and Hekiko.

  • Mellow umami
  • Full aroma
  • Gentle finish

What goes into this tea

Harvest
First-flush spring tea.
Cultivars
Yabukita, Saemidori and Yutaka Midori.
Origins
Shizuoka, Kagoshima and Miyazaki.
Cultivation & finish
Shade-grown and open-field leaves, finished with deep steaming.

02 / WHAT IS GURICHA?

Guricha is Japanese green tea.

Its formal name is mushisei tamaryokucha—steamed tamaryokucha.

“Guricha” is a name used for this style of green tea in places such as Izu. It describes how the tea is made, rather than a particular tea cultivar.

Sencha, deep steaming and the shape of the leaves
The fine, twisted leaves of Sugiyama’s deep-steamed Guricha

How is it different from sencha?

Both are Japanese green teas. One important difference is the final shaping step. Sencha goes through seiju, a rolling process that shapes the leaves into fine, straight needles. Steamed tamaryokucha skips this step and is dried without being straightened, leaving the leaves with curves and twists.

Why don’t all the leaves look round?

The appearance also depends on how deeply the leaves are steamed. Sugiyama’s Guricha is deep-steamed, so the softened leaves break into finer pieces. You will see small, twisted leaves rather than uniformly round shapes.

What does deep steaming bring to the cup?

Fukamushi means deep steaming: the fresh leaves are steamed for longer. Sugiyama uses this method to create a vivid green infusion and a smooth, mellow mouthfeel. Combined with careful blending, it brings out the tea’s umami—its savoury richness—and gentle sweetness. Each product has its own balance of flavour and aroma, as described above.

Guricha and deep steaming: two different descriptions.

Guricha refers to the tea’s finishing method. Deep steaming refers to the degree of steaming. They are not competing types of tea: Sugiyama’s Guricha is steamed tamaryokucha made using the deep-steaming method.

03 / ABOUT SUGIYAMA

A tea specialist from Ito, Izu.

Founded in 1960, Sugiyama Tea Factory has shared Guricha from Ito in Japan’s Izu region.

Read about Sugiyama’s tea-making
Guricha Sugiyama’s main store in Ito, Izu

Our taste comes from careful selection and blending.

We select tea from Shizuoka, Kagoshima and Miyazaki, considering each origin and cultivar. Shade-grown leaves offer mellow sweetness, while open-field leaves contribute a fresh aroma. Blending brings these individual qualities together.

Deep steaming, made for everyday enjoyment.

Our aim is a cup whose flavour and green colour are easy to enjoy at home. From a tea discovered on a trip to Izu to a familiar cup on your own table, this approachable taste is at the heart of Sugiyama.

How to brew this tea

HOW TO BREW

Your perfect cup

Hot or cold. A little care makes a lovely cup.

Brewing with hot water

Tea
4–6g
Water
150–200ml
Temperature
70°C
Time
30 sec
  1. Place 4–6g of tea in a teapot.
  2. Cool freshly boiled water to 70°C.
  3. Add 150–200ml and steep for 30 seconds.
  4. Pour out completely.
Enjoy it cold

For loose leaf, use 4–6g with about 500ml of water. Refrigerate for 1–2 hours, then strain.

  1. Place 4–6g of leaves in a bottle.
  2. Add about 500ml of water.
  3. Refrigerate for 1–2 hours.
  4. Strain and enjoy at your preferred strength.

Brewing with hot water

Tea
1 tea bag
Water
150–200ml
Temperature
70°C
Time
30 sec
  1. Pour freshly boiled water into a cup.
  2. Let it cool to 70°C.
  3. Add one tea bag and steep for 30 seconds.
  4. Remove the tea bag at your preferred strength.
Enjoy it cold

For a 500ml bottle, use 1–2 tea bags and refrigerate for 1–2 hours. Adjust to taste.

Cold-brewing tea bags in a bottle

The illustrations show the brewing process. Use the quantities and times written above as a starting point and adjust to taste. Keep cold-brew tea refrigerated.

About the tea-bag filters

Plant-based PLA filter

PLA (polylactic acid) is a plant-based plastic made using starches or sugars from plants such as corn. It is one way of reducing reliance on petroleum-derived raw materials.

It is biodegradable under suitable conditions, including temperature and moisture, through the action of microorganisms. Biodegradation depends on the disposal environment and conditions; it does not mean it will quickly disappear in any setting.

Used in
Hekiho and Hekisui tea bags
Shape
Pyramid-style bags give the leaves room to infuse. Stringed bags are easy to remove from a cup.

After use, follow local waste-disposal rules for the product and its components.

Find the same tea again

ENJOY IT AGAIN

Enjoy the same tea again

Find your tea by its name, package and size.

Available on Amazon US

Shop these products on Amazon.com in the United States.

Hekiho Tea bags 60g / approx. 15 bags

Tea bags

Hekiho

碧豊

Spring-picked first-flush tea for everyday moments.

60g / approx. 15 bags

View on Amazon US

For purchase in Japan

These links take you to our Japanese online store for purchases within Japan.